Cj Hendry brought Flower Market 2.0 to Rockefeller Center's Center Plaza from September 19 through September 21, 2025. The free installation presented 27 new plush-flower designs in a dense field of color, revisiting the artist's popular botanical project one year after its New York debut while adapting it to one of Midtown's most visible public spaces.
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YouTube: Flower Market 2.0 at Rockefeller Center
Instagram: A Plush Garden in Center Plaza
Photo Gallery: The Flowers of Market 2.0
What to Know
The Installation Ran for Three Days
Center Plaza opened the market from 10 a.m. to 7 p.m. on September 19, 20, and 21. Admission was free, and visitors could receive one complimentary plush flower while daily supplies lasted.
Twenty-Seven Designs Filled the Plaza
Hendry expanded the collection with orchids, roses, anthuriums, spiked blooms, and other botanical forms rendered in saturated fabric. Additional flowers were offered for $5 each, encouraging visitors to build mixed bouquets.
A Twenty-Eighth Flower Was Exclusive
Top of the Rock offered a separate, limited-edition plush flower tied to admission to the observation deck. The exclusive design extended the installation vertically through Rockefeller Center's best-known visitor attraction.
The Program Reached Beyond Center Plaza
A Flower Cart, original artwork, merchandise, and the Space Club family pop-up expanded the weekend across the campus. The related activities placed the main installation inside a broader public program rather than treating it as a stand-alone sale.
The Market Joined Art and Distribution
Flower Market 2.0 treated mass participation as part of the work: the installation gradually dispersed as visitors carried blooms into the city. Rockefeller Center's official event archive documents the presentation.